About Sterling Sales and Marketing, LLC.

  • Sterling Sales and Marketing, LLC was founded by brothers Wayne and Keith Hoover, who bring more than 30 years of experience in the distribution industry. Throughout their careers, they developed a deep understanding of what drives successful relationships between manufacturers and distributors, and where those relationships can often be improved.

    Sterling was established to bring that experience together into a focused, relationship-driven representation firm. The goal was simple: provide distributors with reliable access to quality product lines, clear communication from manufacturers, and consistent support from a team that understands the industry from the inside.

    As a family-owned and veteran-owned business, Sterling has grown through long-standing partnerships with manufacturers across the United States. While the company has expanded over time, the core approach has remained the same: build trust, maintain clarity, and support strong, long-term distributor relationships.

  • Our mission is to connect manufacturers and distributors through strong, reliable representation built on clear communication, trust, and long-term partnership.

    We support manufacturers by helping them expand their market reach, strengthen distributor relationships, and ensure their products are positioned effectively within the territory. At the same time, we support distributors by providing access to dependable product lines, accurate information, and responsive communication from the manufacturers they work with.

    We work to strengthen the relationship between manufacturers and distributors by improving communication, reducing friction, and ensuring both sides have the support they need to operate with confidence.

    Across every partnership, we prioritize consistency, responsiveness, and professionalism, from introducing new product lines to maintaining ongoing communication and supporting day-to-day needs. Our goal is to keep both sides aligned and focused on long-term success.

    At Sterling, we believe strong manufacturer–distributor relationships are the foundation of sustainable growth, and we are committed to supporting that connection at every step.

  • Reliability: We are committed to ensuring that distributors have access to quality products, dependable product lines, consistent follow-through, and manufacturers who are aligned with long-term success. You should be able to count on the relationships we help build.

    Clear Communication: We serve as a direct link between manufacturers and distributors, helping ensure that information is accurate, timely, and easy to access. Our goal is to eliminate confusion and keep communication straightforward at every stage.

    Partnership: We believe strong distributor relationships are built on trust, responsiveness, and shared long-term goals. We focus on maintaining relationships that extend beyond transactions and support sustained growth.

    Support: We remain actively involved throughout the lifecycle of a partnership. Whether it’s product questions, issue resolution, or coordination with manufacturers, we provide ongoing support to keep your vendor moving smoothly.

    Integrity: We operate with honesty, transparency, and accountability in every interaction. Trust is the foundation of every relationship we build between manufacturers and distributors, and we take that responsibility seriously.

LET'S WORK TOGETHER!